Our Story

Seconds by Mai presents high-quality Scandinavian second-hand garments, curated by the Stockholm-based company Mai. Explore premium pieces from renowned Scandinavian brands, alongside unique finds from Swedish fashion chains and international luxury labels.

The Nordic woman is known for her minimalistic style, a neutral color palette, clean lines and calm aesthetics, often with the signature oversized silhouette, while at the same time being able to add fun elements to any outfit.

Seconds by Mai provides a sustainable option for fashion enthusiasts that want to minimize the environmental footprint. Our mission is to increase attractive second hand garments in the market, by helping individuals and brands to sell them rather than store them, and thereby reducing the environmental impact of the fashion industry.

 

Brought to you by Mai

Mai is an online seller service based in Stockholm, launched in 2021, helping Swedish women resell premium garments from their Scandinavian wardrobes.

At Mai, we firmly believe that the experience of buying second-hand should match the satisfaction of purchasing new items. This entails offering appealing content and providing a smooth process. We are dedicated to creating a world where buying second hand becomes the norm.

 

Mai's vision

A world where people buy
used instead of new

 

10% of global emissions come from the fashion industry today. By re-using items and moving our consumption towards high-quality long-lasting pieces, we can reduce the industry’s climate impact by 90%.

Mai's mission is to build a service for the premium seller, making them want to sell items no longer used, instead of storing them. Mai automatically sells items for premium sellers, and they get to keep 80% of the profit.